Chain Store Brand Audit
Why is Brand Consistency Important? Running a franchise is a tough business. Ensuring product & services consistency to ensuring that the ambience & look and feel are consistent throughout all stores is sometimes a tedious task. Our experience tells us that small repair works by stores during operations is common and many a times, it is during these repairs that franchise guidelines are flouted and they result in inconsistencies in the look and feel which the customer experiences. In many instances, Individual store owners may feel that minor renovations or repairs have no impact to their business and flout franchise guidelines unknowingly.
A franchise without a structured preventive maintenance schedule also tend to pay 30% more for ad hoc repairs and material purchase.
What is Included in a Brand Audit ReportIn our Reno Brand Audit package, We conduct periodic checks on stores to ensure all reno